Northwell Health
Together We Well
The Together We Well Campaign
Shortly after Northwell Health hired us to revolutionize their image, the pandemic hit and everything we had planned went out the window. Instead, we were asked to take charge of Covid relief messaging for people in the tri-state area. Over the course of a year, we released several campaigns rallying New Yorkers to stay strong. Together We Well launches Northwell into the public eye and became a beacon of hope for people in every field, from first responders and essential workers to stay-at-home parents and students.
The Work
Northwell was one of those rare brands that came with a great color palette and graphic elements embedded in their logo, both of which we were able to take full advantage. We were free to explore concepts and visuals that aren’t typical to the medical field by leaning into that vibrancy. In such a busy city, we knew we had to stand out. After all, isn’t that the point?
Deliverables worked on: design, production (print, out-of-home, digital, social, image search, & retouching)
Print Ads
Publicity
The Hope Tracker & Results
Covid Prevention Project Newspaper Ads
TV Spots & Case Study Video
“Dear New York” Commercial
“It’s What New Yorkers Do” Commercial
“Fearless Leader” Commercial
“The Hope Tracker” Case Study Video
Campaign Case Study Video