Northwell

Raise Health

The Raise Health Campaign

Northwell was expanding rapidly across the greater New York City area and needed a campaign to unify their many locations and specialties. In 2021, we launched Raise Health, the umbrella campaign to tackle everything that was sent our way, from heart disease to the underrepresentation of women in medical studies. The key to handling such tough topics from a marketing perspective was bringing a greater sense of purpose to the work; we weren't just targeting customers, we were saving lives. Raise Health became more of a by line than than a tagline, acting as a sign off for all marketing material to this day.

The Work

After the vaccine rollout, Northwell wanted to put an end to Together We Well, because of it’s association with the pandemic. Because we already had an established look though, the only way to go was up! We wanted experiment further with concept while simultaneously solidifying the brand. We built templates and guidelines that creative could easily be slotted into, streamlining the production process so we could focus on the hard stuff. Because of how many specialties there are in a hospital network, it was essential for everything to look unified, which often times meant blue.

Deliverables worked on: art direction, design, production (print, out-of-home, digital, social, video, animation, image search, retouching, & copywriting)